Statement of Intent

Statement of Intent The title of my Final Major Project is â€Å"Military Hero†. I will focus on the area of fashion and will work towards producing a small capsule collection consisting of a jacket/coat and a dress that I hope to create and display on show. It will be based around the ever popular military style; which has always been a favourite of mine. In my pathway project my theme was â€Å"Architecture in Fashion† of where I looked at structure and form, I found this theme to be very broad and endless.I also produced a garment based on the theme of shirt-making for a design competition, as I am progressing to University of Ulster to study the BA Hons Degree in Textile Art, Design and Fashion I feel I have made the right area and theme to work with for this project. I will start by looking at period weapons, medals, and armour of which I will use to produce a range of observational studies at A1 size.As I am focusing on Military Fashion I will take my inspiration from fashion designers Frida Giannini, Christopher Bailey, Alexander McQueen and John Galliano as I find their work and style to have elements of what I’m aiming to achieve as a final outcome for my final major project. I will also refer back to the uniforms worn by the armed forces and paramilitaries of various nations. Fashion magazines and the internet as well as my college’s library are also resources I will use. On completion of my visual recording and references I intend to begin the design cycle of the final outcome.I will start by researching the style of garments I shall design through creating moodboard’s relating to colour, style and my military theme; I will then produce a capsule collection board of fashion designs which I will then develop further. Through completing class critiques I will refer to my peer comments and advice from specialism tutors to make a final decision. Once decided I will move on to creating a pattern that will then lead on to the making of a toile this will help me to make any adjustments needed. After this is completed I will compose the final pieces onto fabric that I have chosen.To make sure I do not have to deal with any complications I aim to do each stage two weeks in advance. All work that I do will be critically evaluated as I go along, this will help me to stay on track and I will also record websites, ideas and my schedule in my daily diary. The military styled capsule collection will be on exhibition and modelled on two size 10 mannequins at my college’s end of year show. I will have couture photography of the garments mounted in the background and will also have my project sketchbook displayed on a plinth.If I have any spare time I will also make myself a top based around my military theme. Appendix Bibliography Books: Antonio Mancinelli, (2010), â€Å"Fashion Box: The Immortal Icons of Style†, Thames & Hudson. Richard Martin, (2001), â€Å"The Fashion Book†, Phaidon. Kr istin Knox, (2010), â€Å"Alexander McQueen: Genius of a Generation†, A & C Black Publishers. Bonnie English, (2010), â€Å"Fashion: The 50 Most Influential Fashion Designers of All Time (Icons of Culture)†, Barrons. Websites: Who What Wear http://www. whowhatwear. com/Style http://www. style. com/ Vogue http://www. vogue. co. uk/ Lookbook http://lookbook. nu/ Fashion Is My Inspiration http://fashionismy-inspiration. blogspot. co. uk/ Polyvore http://www. polyvore. com/ Wikipedia http://www. wikipedia. org/ Trendstop http://www. trendstop. com/ Fashion Era http://www. fashion-era. com/ What I Wore http://whatiwore. tumblr. com/ Gucci http://www. gucci. com/ Fashion Net http://fashion. net/ Style and the City http://www. styleandthecity. com/ Alexander McQueen http://www. alexandermcqueen. co. uk .

Social Media ROI How to Prove It With Google Analytics

Social Media ROI How to Prove It With Google Analytics Social media is an essential part of any marketing mix. But, what happens when your boss or client asks you to prove organic ROI for your campaigns? â€Å"I don’t know is not a good enough answer. In fact, â€Å"I don’t know† should not be in the vocabulary of your social media team. Fortunately, you can prove your ROI with some hard work and the right tools. And by the right tools, I mean Google Analytics and . The following blog post is going to walk you through how to: Set up tracking UTM tags on your social media messages. Create a custom report in Google Analytics. Set goals in Google Analytics to track your ROI. This may seem like a daunting task, but once your team falls into a rhythm and starts seeing results, you’ll never look at social media the same way again. How To Prove Your Organic Social Media ROI With Google AnalyticsFirst Things First: Get Your Social Media ROI Report Template Before you continue reading, download our social media channel ROI report template. Itll help you track everything you need to prove to your organization that social media marketing is paying off (and show that youre earning your paycheck). Did You Know†¦ can save you time with our Google Analytics  and bit.ly  integrations by doing all the hard work for you. automatically creates trackable URLs that integrate with your Google Analytics custom reports.Start a trial or schedule a demo today and try it yourself. Why Is Tracking Organic Social Media ROI Important? Your bottom line is the heart and soul of your business. It’s what keeps the doors open and the lights on. Tracking your ROI helps prove to your organization and your clients that investing their dollars in social media campaigns is contributing to that bottom line. It proves beyond a shadow of a doubt that your efforts are worth both your time and your company’s time. Because if your team is investing their precious time in something you can’t prove is working, that’s just a waste of resources. And nobody wants that. If you can't prove your social media marketing is working, then you're just wasting resources.Step 1: Goal Setting In Google Analytics Setting up goals is going to be your first step in using Google Analytics to track your organic ROI. Goals are a way to have Google Analytics record conversions that are being generated from social media. What are conversions? Conversions are an event that is triggered by a customer, audience member or fan following through with an action that you wanted them to take. Conversions can be anything from: Buying a product Signing up for an email list Subscribing to your podcast Downloading an e-book you wrote This list could go on. Setting up goals in Google Analytics allow you easily track those conversions and prove to your team that the messages that you are sending out on your social media channels are driving your customers to take action. To start open your Google Analytics account and scroll down to Admin: Scroll across to Views: Select Goals and then click on Create New Goal: In the new window, name your goal. Be specific and try to remember as you’ll need to search for this name later: Next, you’re going to select your goal type. There are three different goal types in Google Analytics: Custom Template Smart For this example, we’re going to focus on custom goals (destination, duration, pages/screens per session and events): Click Continue and another drop down menu will appear. In this section, you’re going to put in the URL of the landing page that you want your customers to end up on. For example, say that after purchasing a product a thank you landing page appears. If that landing page surfaces it means someone bought something from you. Therefore a conversion that you need Google Analytics to track has happened: Under Value, toggle the button to On and enter the monetary value that your company will earn if that conversion happens: Click Save and your destination goal will be tracked. Step 2: Create Your Custom Report The next step in your social media ROI tracking process involves creating a custom report in Google Analytics that will allow you to easily find and track data coming in from the goals you set up earlier. To start, go back to your home screen and select Customization: Select Custom Reports: Select New Custom Report: Your new report template will appear, and the first thing you need to do is title it: The next step is to add your metrics. First, click +add metric. Then select Goal Conversions: Then find your goal and select the one that says [title of your goal] completions. You need to make sure that it says completions as you’ll want to know how many people went all the way through and converted: The second metric you need to add is the value. Adding only one will give you only half of the metrics you need to see. And the value you’re getting from each conversion is the important part! To add it into your report, select Goal Conversions, then [goal title] value: Now you need to add your dimension drilldowns. First click + Add Dimension, the search for Source: From source, add your second dimension which should be Medium: Your final dimension should be Campaign: Your report should populate and show you all the conversions and the value that you made through people ending on your intended link: Step 3: Set Up Your Custom URL Tags The final step in your process is setting up your URL tags for each of your social media messages. These URL links allow Google Analytics to track where your audience is coming from once they have completed the assigned conversion. To get started,  open this campaign URL  builder from Google Analytics: The second thing you need to do is enter the URL your Google goal is tracking: Next, you need to fill in your campaign Source. This is a vital part of your URL because if you scroll back up to the custom report section, source is part of your drilldown dimensions: Campaign Medium  is the next part of your URL building process and is going to refer to the social channel that your audience is coming from: Campaign Name refers to the keywords that you want this link to rank for in Google Analytics: Campaign Term is used for paid search, and since we’re focusing on organic content, it won’t need to be filled in for this example. Campaign Content is used for A/B testing targeted ads which are also outside our focus for this post. After you have all of that information filled in Google will generate a URL at the bottom of the page. That URL seems long right? That’s where URL shortener like bit.ly come in handy. To use bit.ly  you need to create an account. Once you’re logged in, you’ll see their main page: Paste your link into the bar and copy the shortened URL link: The shortened URL can now be added to your social media messages and tracked by Google Analytics. Recommended Reading: 3 Hidden Google Analytics Reports to Help You Understand Your Audience Step 4: Record Your Results The last step in your ROI tracking process is going to be looking at your report and recording your results after your social media campaign has ended. The first thing you need to do is adjust the time and date on your custom report to reflect the length of your campaign. This can be found in the upper right-hand corner. As you page through your results, look for things like: Total conversions generated Total ROI generated Breakdown of ROI generated per channel Breakdown of conversions generated per channel Use that data to help you adjust your efforts in your next campaign. Recommended Reading: How to Build a Marketing Report Quickly (Free Template) Remember The Report You Downloaded Earlier? Let’s run through that quick. Your social media channel ROI report will allow you to pull the information that you’ve grabbed from Google Analytics and create a robust breakdown of what’s happening on each of your social media channels. In the report you’re going to see a tab for each social channel: Record the name of your campaign in the first column of your report and the dates your campaign ran in the second: The next three columns are going to play a major role in your report. Did you notice the graphs on the left side of your report. These are recording and collecting data based on your messages sent, conversions and ROI. The first graph is gathering data from your total at the bottom of your spreadsheet: As you continue to add numbers for each on of your campaigns, they will adjust and automatically update your graphs. The second graph is a per channel breakdown of each of your campaigns. To edit this chart and add more information your need to click on the graph and then select Chart Design and Select Data: A pop-up window will appear. You need to change the data range by adding the next column of information that you just plugged into the spreadsheet. You can do this by highlighting the new range of data you would like to include: Then you need to rename each campaign that you added to your graph: You will also need to update the Horizontal Axis  labels in the bottom of the pop-up window: Now For A Short Cut Building all those URLs kind of sounds like a time suck right? Granted, it’s a time suck that’s worth it, but what if I told you that has built-in integrations that work with both Google Analytics  and Bit.ly so that all you need to do is set up your goals and custom report in Google? To start you need to turn on both the bit.ly and the Google Analytics integrations. To do this go to Settings and then Integrations: Now that the integrations are turned on Google Analytics will begin to gather data from every social media message you send. To find that data collection, open your analytics account select Acquisition then Campaigns. In campaigns click on to see a full breakdown of your post analytics. It’s that easy. Schedule a demo  and see how can get you moving farther, faster.

How to Fix a Database Connection Error

How to Fix a Database Connection Error You use PHP and MySQL together seamlessly on your website. This one day, out of the blue, you get a database connection error. Although a database connection error could indicate a bigger problem, it is usually a result of one of a few scenarios: Everything Was Fine Yesterday You could connect yesterday and havent changed any code in your script. Suddenly today, its not working. This problem probably lies with your web host. Your hosting provider may have the databases offline for maintenance or because of an error. Contact your web server to see if that is the case and, if so, when they are expected to be back up. Oops! If your database is on a different URL than the PHP file you are using to connect to it, it could be that you let your ​domain name expire. Sounds silly, but it happens a lot. I Cant Connect to Localhost Localhost doesnt always work, so you need to point directly to your database. Often its something like mysql.yourname.com or mysql.hostingcompanyname.com. Replace localhost in your file with the direct address. If you need help, your web host can point you in the right direction. My Host Name Wont Work Double-check your username and password. Then, triple-check them. This is one area people often overlook, or they check so quickly they dont even notice their mistake. Not only do you need to check that your  credentials are correct, you should also make sure you have the correct permissions required by the script. For example, a read-only user cant add data to the database; write privileges are necessary. The Database Is Corrupt It happens. Now were entering the territory of a bigger problem. Of course, if you keep your database backed up regularly, youre going to be all right. If you know how to restore your database from a backup, by all means, go ahead and do it. However, if youve never done this, contact your web host for help. Repairing a Database in phpMyAdmin If you use phpMyAdmin with your database, you can repair it. Before you begin, make a backup of the database- just in case. Log in to your web server.Click the phpMyAdmin iconChoose the affected database. If you only have one database, it should be chosen it by default.In the main panel, you should see a list of the database tables. Click Check All.Choose Repair Table from the drop-down menu.

Advantages Of Human Resource Planning Business Essay

Advantages Of Human Resource Planning Business Essay Human resource planning is really important that without this all planning will finally end up as a mere guess work. Even if the predictions or forecast is not always successful, it is still needed because the forecasts can be quite useful which will give a basis. Upon this basis it is able to avoid ad hoc problems to an extent. Therefore human resource planning should be articulated along with the organisational planning. A dearth of particular category of employee or particular kind skills will affect the organisation in achieving its goals. Rapid changes in technology, marketing, management etc., will result in need of particular category an skilled persons. Changes within an organization in its design and structure will affect manpower demand. Demographic changes like the altering profile of the manpower in terms of age, sex, education etc. The Government policies in regard to reservation, child labour, working conditions etc. Different labour laws affecting the demand and suppl y of labour. Pressure from trade unions, politicians etc. Advantages of Human Resource Planning: Human Resources Planning (HRP) expects not just the needed quality and quantity of employees instead decide the accomplish plan for all the occasions of human resource management .The major advantages of Human resource planning are: It assures the corporate plan of the firm. The HRP elucidates doubts and alters to the upper limit potential and enables the organization to have right kind of people at right time in right place. It allows background for progress and growth of employees through training, development etc. It aids in anticipating the cost of salary increasing, improved benefits etc. It also helps to predict the cost of pay offs, incentives and all other cost of human resources which facilitates the formulation of budgets in an organization. To forecast the changes in abilities, aptitude and attitude of personnel. It results in the advancement of different origins of human reso urces to encounter the organizational goals and objectives. It also aids in taking measures to amend human resource shares in the form of enhanced output ,business turnover etc It facilities the control of all the functions, operations, contribution and cost of human resources Planning as an organisational business strategy: Planning process in a strategic way is often accomplished by networking with in and outside the organisation. The focus is therefore on strengthening the networking with the internal human resource professionals and external human resource persons which will be rooted in sharing information, technology, tools necessary for planning and development of personnel. The outcome depends on effective implementation of the developed tools and resources needed. Out of these a sustainable and feasible strategy has to be formulated. The most important thing to be noted here is that the strategy formulated should be articulated with the overall business strategy of the orga nisation. For this they will consult different human resource managers and all the line managers in the organisation. In order to ensure highest possible utilization of the tools they will work in close conjunction with the managers. This will be aimed in creating a sound personnel data base and tools for the line managers.

Non-Western CUltures and Decentering Essay Example | Topics and Well Written Essays - 750 words

Non-Western CUltures and Decentering - Essay Example This gave them advantage over non-westerners in terms of political, military, and economic power. Compared to the modernity of the west, non-western cultures were not able to match up when it comes to technology and communication. As a result, western influence has dominated other cultures. First, there was colonization; which means that western countries expand their territories by occupying indigenous lands. Because of this, westerners were able to further expand their power, profit, and most importantly, they were able to exert their influence over other non-western nations. As western nations progress, non-western cultures struggle to held on to their ways and tradition. In a way, the people become resistant to change and modification of their own culture. Their ways and values handed down from generation to generation were simply incompatible with what the westerners introduce. However, the struggle against western influence had become futile as it cannot be helped that non-western nations are dominated by the west’s influence. The decentering of culture happens when non-western cultures are unable to preserve their cultural identities as a result of foreign influence. Prior to the arrival of the Europeans, African culture was already established throughout the region. Rich traditions and cultural practices were already observed within the African community. While Africans live differently from Europeans, they were able establish a unique civilization in villages which are inhabited by families and village leaders. African culture is characterized by rich display of music, art, and dance. Sayre (2010) described African dance celebrations as the â€Å"stages of human development, the passing of the seasons or stages of the agricultural year†. This means that African nations were agriculturally developed and they do not need to expand their territories for food. Moreover, Hermitt

Playwright discussion Assignment Example | Topics and Well Written Essays - 250 words

Playwright discussion - Assignment Example It is thus the investigators’ strong assertions that no reputable or successful author will create a story not embedded on a blueprint otherwise disjointed and unstable stories will be arguably inevitable hence attracting reviewers to rip such works to shreds. Based on Lenny Bruce’s Comedy gold Performance, the significant of playwright is revealed with respect to its unique and legacy set up. This performance managed to override other performance culminating to ‘standup comedy’. It is embedded on a proactive blueprint making it organized putting ideas cohesively peddled by some problematic guy on stage and cornered at deadlock with the establishment and solely has his wits as the weapon. Bruce climax is interesting as he is delighted by Carnegie Hall being in his palm, being funny with respect to marriage and brilliantly offers poised introduction to political philosophy. Its working playwright has allowed his ideas not to be disjointed and being stable compared to Living Colour’s,’Cult of Personality.’ In a snapshot, playwright is the blueprint that drives story development layers upon layers to weed out chances of disjointed stories and lack of basis for

Seismic action and methods od analysis Dissertation

Seismic action and methods od analysis - Dissertation Example Earthquakes trigger one mode of vibration which is the lowest fundamental mode besides higher modes which take place as a result of tremors. 2.1 Development of Seismic Regulations The Building Seismic Safety Council was put up in 1997 as an affiliate of National Institute of Building Sciences. Its main purpose is to promote safety of the public by providing guidelines to construction, designing, planning, utilization and regulation of buildings. It deals with reduction of risks posed on buildings by earthquakes. The main areas which the Building Seismic Safety Council focuses on are structures, kinds of buildings and related facilities. The Building Seismic Safety Council believes that the level of risks vary and therefore has a versatile approach to seismic safety that considers the risk of each region or community separately. It works together with construction industry, governments, non-governmental organizations and public in general to meet its objectives (Housner, 1990). It adv ocates for earthquake risk reduction measures to be adopted by organizations and institutions. The Building Seismic Safety Council main goals are; to catalyse development of seismic safety, promote use of appropriate seismic voluntary standards, assess implementation of recommendations and find out opportunities for improving regulations on seismic safety. 2.2 Design Seimic Actions Earthquake is a great disaster to lives and economy and there is need for design of buildings and structures which are resistant to seismic actions. The effect of an earthquake can be enormous to the extent that a region may not be able to help itself. Collaboration between architect and engineers in the foundational planning will help bring out an expertise to improve safety. There is lack of structural undertakings to curb seismic hazards in the world. The design of new buildings must be able to significantly counter earthquakes. Most current buildings lack resistance and others even have more vulnerabi lity to earthquakes. 2.2.1 Seismic Zones of Seismicity of Greece Greece experience earthquakes regularly although they are mild and therefore do not cause significant damage. It is an active region with small earthquakes annually. This has made builders in Greece to develop structures that are safe during earthquakes. The neighboring Turkey has less-strict building regulations and small earthquakes normally cause them large damages. Greece faces potential earthquakes from active volcanoes such as Nysiros Volcano. Most of Greece islands also have fault lines align in different directions. Most of Greek earthquakes originate from under seas which shake the surrounding islands. In 1999, the Athens Earthquake affected its outskirts and people killed, others displaced and buildings collapsed. Ancient Greece also faced earthquakes majorly caused by volcanoes (NATO ADVANCED RESEARCH WORKSHOP ON EARTHQUAKE MONITORING AND SEISMIC HAZARD MITIGATION IN BALKAN COUNTRIES & HUSEBYE, 2008). This i ncluded the Eruption of Thira and Earthquake of 365. 2.2.2 Ground Seismic Acceleration Seismic waves move in the ground causing vibration of the crust. This energy causing vibration is continually transmitted anything that is attached to the ground including buildings and structures. The structures are damaged since they resist making sudden change because of their inertial forces. The rate of move of speed of seismic waves on the ground is dependent on some factors. These include; the type