MAKING STRATEGY Assignment Example | Topics and Well Written Essays - 3000 words

MAKING STRATEGY - Assignment Example Lastly, the report’s concluding part comprises of integrated statement of strategic intent and process commentary. This part demonstrates strategy as issue management process. Issue map are known as tidied hierarchical map having priorities marked. In addition this section analyses strategy as the prioritisation and management of key issues (Ackermann and Eden 2011). The general point concerning making strategy is about agreeing on which strategic issues to practically concentrate cash, energy, effort and emotion (Raimond and Eden 1990). The strategic issues that need to be resolved in order to assure the long term success of the organization over next 2 to 5 years concern revenue gain for Edinburgh airport (Edwards 2004). The issues are shown in strategy as a management issue map below (Ackermann and Eden 2011). Surfaced issues concerning opportunities Edinburgh airport is facing such as round robin (procedural justice), negative issues and opportunities, cause and effect and action orientation issues (Ackermann and Eden 2011). Linked issues: Strategic issues are not autonomous, they influence one another. The process of linking issues adds significance to the workshop in different ways. The first advantage is that through the linking procedure participants (team members) can start to recognize in more aspects how the surfaced issues connect to each other (Raimond and Eden 1990). Significantly the procedure progress from thematic clusters to action clusters where a number of the connections identified transverse the thematic clusters also within them. This issue map is action-oriented since it captures a means-ends framework where each connecting arrow denotes a ‘means’ statement and an ‘ends’ statement (Ackermann and Eden 2011). The priorities denote essential perspectives of strategy; a bargained agreement concerning where to